Blog

Knowing what people say about your business online can help you identify which marketing strategies are working and areas you need to improve

The internet has made it easy for consumers to praise (or complain about) your products or services. But keeping tabs on everything they’re saying can be a full-time job. That’s where online reputation management tools come in. They can help you see what people are saying about your brand, respond to negative comments, and even monitor mentions about your competitors. 

The insights you receive will help you to adjust your products and services to promote brand loyalty, stay ahead of the competition, and build better business strategies. Not sure which online reputation tools to use for your business? No problem. Just check out this curated list to find one that will work for you.

1. The Brand Grader

If you’re looking for an easy-to-use online reputation tool that also happens to be free (yes, free), check out The Brand Grader. One of the features we love about this tool is how simple it is to use. All you have to do is provide your brand’s name and email account details, and The Brand Grader does the rest. 

With The Brand Grader, you can get details of your online presence from the last seven days, including how often people mention your brand on websites and blogs, how many followers you have across all social media, and an overview of positive and negative comments. 

2. Google Alerts

If your business is growing, you know people are talking about you. And with Google Alerts, you can see what they’re saying. This tool will send an email alert anytime your brand gets a mention, allowing you to respond to comments and reviews quickly and efficiently. All you have to do is provide your brand or personal name to set it up.

3. BrandMentions

BrandMentions helps you keep track of keywords relating to your business in real-time. This tool gathers data from social media platforms, websites, blogs, and any other forum where your brand is mentioned. One of the fantastic features of BrandMentions is that you can also see your competitors’ social handles and keywords, which will give you insights into their marketing strategies. 

4. YouScan

In addition to helping identify brand mentions, YouScan offers a feature that most other online reputation management tools lack – an image recognition feature that can detect logos, objects, persons, and scenes. In addition, YouScan features AI known as Aina that serves as a data analyst, giving insights into which brands people are talking about on social media. 

If you want a tool that can help you see positive and negative comments about all the different aspects of your product, from packaging to customer service, YouScan is just what you’ve been looking for. It’s the online reputation tool of choice for notable brands such as Coca-Cola, Nestle, and Burger King.

5. BuzzSumo

BuzzSumo is an online research tool that allows you to search for content using domain, word-count, country, and keyword filters. But it doesn’t end there. This online reputation tool also allows you to create alerts to track competitor mentions, brand mentions, and backlinks. One of the things we love about BuzzSumo is that it provides an analysis report with graphs that show how much engagement your search topic is getting on platforms like Facebook, Reddit, and Twitter.

6. Reputology

Reputology is a platform that helps you monitor and analyze online reviews about your products and services. By using Reputology, you’ll not only see these reviews, but you can also respond to them directly. In addition, this online reputation tool sends notifications of new reviews via email so you don’t miss out on anything.

Receiving notifications of new reviews in real-time makes it easy to respond quickly, building customer engagement. Reputology goes a step further and helps you monitor and track how your crew handles your reviews so you can adjust your strategy to improve customer experience. 

7. Mention

Mention gives you search results from over one billion sources, including websites, social media platforms like Facebook and Twitter, news media, review sites, and blogs. In addition, by using Mention, you can access its sentiment analysis tool that helps you separate positive comments from negative ones, so you can respond better. 

Mention also lets you monitor what people say about your competitors so you can always stay ahead of them. Plus, you can receive automated reports on how your brand performs compared to other brands. Their interface is easy to use, and it’s an especially good fit if you’re a beginner.

All in all, we’ve seen how online reputation tools are essential for your business. We’ve also seen some tools you can use to see what people are saying or thinking about your brand. 

Let Crewhu help you

If you’re looking for a platform that can help you improve satisfaction, Crewhu is here to help. Our customer satisfaction platform can boost your online reputation management by sharing views online and showing you real-time client feedback. Book a demo today, and let our crew show you how we can help grow your business.