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What is NPS and Why it Matters?


Net Promoter Score (NPS) is a customer loyalty and satisfaction measurement that tells you how likely your customers would recommend your company and services to a friend or colleague. Word of mouth marketing such as referrals, recommendations and advocacy is a very powerful factor in MSP growth, and the Net Promoter Score is one of those simple, yet powerful metrics to measure that. You can tap into this growth by incorporating NPS data into your operations and marketing strategies.